It's a time-honored tradition in the run-up to the Chinese New Year to buy nianhuo (New Year's goods). As it draws near, a pop-up fair opened at the Super Brand Mall in the Pudong New Area on Wednesday, providing goods from all over the world at the doorstep.

More than 60 products from about 20 companies in countries, such as the United States, Australia, Denmark, Japan, South Korea and Slovakia, will be on shelves until Sunday.

L'Oreal debuted its MG Centella CICA Repairing Mask at the fair. It is tailored-made for Chinese customers and is the latest invention of the French cosmetic giant's local R&D center in Pudong.