Shanghai's first brand incubator base, the Global Brand (Shanghai) Industrial Cluster, was established in Qingpu District over the weekend. Located in the West Hongqiao Business District, it has four centers — incubation, cooperation, display and events. It focuses particularly on the Yangtze River Delta region. A brand service platform covering services such as trademark registration, patents, copyright and brand authorization was launched at the same time, providing one-stop solution on brands, the Shanghai Oriental Brand Culture Promotion Center said.