ORGANIZERS of ChinaJoy, Asia's largest gaming and digital entertainment fair, plan to expand the exhibition area for the annual event, which this year will also feature videos, music, comics, animation and online literature.

The four-day fair, also known as China Digital Entertainment Expo & Conference, will launch on July 28 at Shanghai New International Expo Center.

The exhibition area will be expanded to 140,000 square meters, 20,000 square meters more than last year, to accommodate more exhibitors and its broader entertainment focus.