The Shanghai-based ticketing website Gewara.com launched its cultural support program for young dramatic artists and original stage productions yesterday, officials said.

The program is a collaboration with Cultural Wuzhen Limited, known for annually holding the international theater gala - Wuzhen Theater Festival in the famous water town of Zhejiang Province.

The two sides will set up a fund to invest in outstanding domestic theatrical works. They will provide funding and technical support to the incubation and production of the works.