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“为激情而战”：体育嘉年华点燃徐汇之夏 - 2026年06月11日
'Play for passion': sports carnival ignites Xuhui summer
When sports passion meets commercial energy, and when ancient Chinese elegance encounters urban trends, a citywide celebration is in full swing. SCPG Shanghai kicked off its 2026 "66 Member Shopping Day" under the theme “Cheer IN City” across all its properties, delivering a three-week consumer festival that creatively fuses the core dynamics of sports, commerce, and cultural tourism.
Xuhui Vanke Plaza teamed up with the "Go Xuhui" Sports Consumption Carnival to activate spending through the "sports + retail" model. Themed markets such as a sports bazaar and a "Happy Pets" market have popped up. A standout feature is the “Tap to Play” check-in campaign, where shoppers can collect digital cards by engaging with these sporting events for a chance to win big prizes. The mall is also ramping up consumption vitality with extensive offers, including 50-yuan early-bird dining vouchers and 20-yuan drink coupons. Shoppers who spend RMB 19.9 can also enter a draw to share a 10,000-yuan prize pool, with further bonuses available to members.
Integrating Dragon Boat Festival traditions, six locations — Xuhui Vanke Plaza, Sky City Vanke Plaza, Caohejing InCity, Tang City InTime, Tang Town InCity, and Sanlin InCity — will host the "Time Post Office·Great Qing Postal Pact" campaign to create a rich cultural ambiance within the commercial space from June 13 to June 21.
Source: Shanghai Eye
