经济新闻
中国对豪宅的需求不断增长，推高重点城市土地拍卖溢价 2026-06-22
Land for housing development in the core areas of China’s key cities is increasingly commanding unusually high premiums at auction, as builders scramble for prime plots to develop much sought-after luxury homes.
Desirable plots of residential land in Shanghai can now command in excess of CNY200,000 (USD29,500) per square meter at auction, while Beijing and Shenzhen have both surpassed CNY100,000 per sqm, according to official data. In Guangzhou, China’s fourth first-tier city, land auction prices have reached CNY85,000 (USD15,500) per sqm.
In Shenzhen’s Nanshan district, a plot sold for CNY108,700 per sqm on June 5, with the 151 percent premium paid setting a new local record. On June 12, another plot in the city’s Qianhai area sold for CNY95,900 per sqm, a 114 percent premium that also set a new record.
Fifty-eight percent more land was auctioned in May compared with a year earlier, while the revenue from transfer fees jumped 33 percent, according to data from the China Index Academy.
Several smaller cities, such as Hangzhou, Suzhou, Jinan, Chengdu, and Wuhan, have also sold land parcels at high premiums. The intense competition for prime land is being driven by strong demand for luxury-home development.
Thirty-eight high-quality residential projects hit the market in Wuhan last year, with an average 70 percent of units selling on the first day, CIA analyst Li Guozheng said. Fifteen of them sold out on their opening day. High-end projects with private roof gardens have continued to post first-day sell-through rates of more than 70 percent, he added.
The rivalry among developers for high-quality housing has shifted from the individual unit itself to public spaces, community services, and the overall living experience, noted Huang Xue, general manager of the CIA's Chengdu branch.
The most sought-after plots are concentrated in the core areas of major cities, where land prices keep rising and repeatedly hitting new records, a staffer at a leading state-owned property developer told Yicai. That will inevitably push up the selling prices of the homes built on those plots, meaning developers must “find reasons for high-end customers to pay hefty prices,” the person said.
To find design inspiration for luxury homes, the management team of a Chinese private regional builder was sent to Dubai to learn about high-end residential projects launched by the government there, the company's design director told Yicai.
The initial drafts of project design plans often require more than 10 hours of internal discussion, because design quality is closely linked to both the product’s competitiveness and the company’s core competitiveness, an executive at a leading luxury homes builder told Yicai.
Source: Yicai Global
